Gingers are not happy with Match.com’s freckle-shaming ad

Originally posted from: http://feedproxy.google.com/~r/LostAtEMinor/~3/kFoTqoaY-eI/

Gingers are not happy with Match.com’s freckle-shaming ad

An ad campaign by online dating site Match.com has received the ire of gingers after it depicted freckles as imperfections.

The posters, located in the London underground, depict a photo of a redhead with the caption, “If you don’t like your imperfections, someone else will.”

Gingers have responded to the ad, giving it the middle finger and correcting it with post-it notes. One reads: “This isn’t imperfection, it’s a skin tone.”

The company, meanwhile, has issued an apology and plans to remove the posters soon.

“We believe freckles are beautiful. The intention of our ‘Love Your Imperfections’ campaign is to focus on the quirks and idiosyncrasies that people wrongly perceive to be imperfections – th…

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